US flex office operator Serendipity Labs enters into UK agreement with JLL

Leading upscale US workspace provider Serendipity Labs and JLL have entered into a landmark deal, with JLL appointed to develop over 20 UK management agreements with building owners over the next two years.


July 13, 2020

Founded in 2011, Serendipity Labs operates a network of upscale, hospitality-infused workplaces offering shared and dedicated workspaces, meeting venues and work lounges in over 37 locations in 29 markets across the United States. NewFlex, powered by Newable is the exclusive area development partner for Serendipity Labs, with plans to open and operate at least 25 Serendipity Labs locations across the UK. 

John Arenas, chairman and CEO of Serendipity Labs commented:  “Our relationship with JLL in the US is innovative, profitable and extremely valuable and we are excited to continue that excellent relationship here in the UK By teaming with NewFlex and now JLL here in the UK, we will be able to bring our our upscale, enterprise class co-working brand to UK entrepreneurs whilst simultaneously addressing the needs of asset owners with a trusted four-star flexible workplace experience.”

Brett Million, strategic partnerships director at NewFlex added: “Since 1993, NewFlex has changed the way people look at workspace, from fresh-out-of-the-box start-ups to budding SMEs and larger corporates. Together with JLL and Serendipity Labs we will continue to provide inspiring places that allow these businesses to grow, while generating long-term value for asset owners.”

Ben Reed, head of UK tenant representation at JLL, said: “We are delighted to have been selected to expand our relationship with Serendipity Labs into the UK and continue to work with one of the most successful flex providers in the USA. Serendipity Labs is well-positioned to establish a UK wide portfolio offering occupiers and landlords a high-quality service offering and opportunity to partner to provide hospitality focused flex facilities run by an established operator with a great pedigree and established track record.”

Michael Berman, managing director and account lead in the US at JLL, added: "We have worked with Serendipity Labs as their exclusive brokers since the company’s inception nine years ago, opening more than 30 locations across the country, and look forward to continuing our relationship and applying our successful game-plan to the UK".

NewFlex delivers and manages a range of branded flexible office solutions for every type of location and occupier. Delivered via management contract agreements and/or franchises, all workspace solutions benefit from the common Newable Flexible Workspace platform, from demand generation, to building management and compliance through to account reporting, yield optimisation and planning.

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $18.0 billion, operations in over 80 countries and a global workforce of more than 94,000 as of March 31, 2020. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit