JLL urges quality and affordable housing to form part of social and economic recovery from Covid19

JLL supports National Housing Federation’s Homes at the Heart Campaign

 

June 25, 2020

Chris Ireland, UK CEO at JLL, has added his signature to a letter that has been sent by the National Housing Federation to the chancellor urging him to put good quality, affordable housing at the centre of plans for social and economic recovery from the coronavirus crisis.

Homes at the Heart is a national campaign and coalition calling for a once-in-a-generation investment in social housing.

Dear Chancellor

Put homes at the heart of recovery

We are writing to urge you to put good quality, affordable housing at the heart of your plans for social and economic recovery from the coronavirus crisis.

This pandemic has transformed our relationship with our homes. For some, home has been a sanctuary from a dangerous and unpredictable virus. Home has become their office, a classroom, a gym or a place of worship. But for countless others, the place they have spent lockdown has felt like a prison – housing that is far too small, too expensive, of poor quality or isolated from the support that would help them to live well.

The coronavirus crisis is further highlighting the need for secure, high quality, better designed affordable homes and, for many people, support to live in them. Not least for many of the people most affected by this crisis – low-paid key workers living in homes they can’t afford, rough sleepers helped off the streets, homeless families in temporary accommodation, older people in unsupported homes, and families stuck in overcrowded conditions.

Without action, we are likely to see many people’s housing situations get much worse in the weeks, months and years ahead, as the economic impacts of the crisis are felt across the country.

In times of crisis, the worth of social housing is ever more visible and to so many of the challenges that lie ahead, social housing is the answer. The social housing sector stands ready to play a major role in shoring up the future of the country.

  • Public investment in all types of new and existing social housing gives more back to the economy than it takes.
  • Building and improving social homes, including delivering on the decarbonisation agenda, creates jobs, kick-starts growth and brings huge environmental benefits.
  • Investing in supporting people to live well in their social homes improves health and wellbeing, and drives cost savings for the NHS.
  • Social housing is at the centre of thriving communities.

That is why we support the Homes at the Heart campaign.

As you develop and deliver plans to get the country back on track, we are calling on the government to put social homes at the heart of recovery – as a driver of economic and social prosperity, and an anchor for strong communities.

More information on the Homes at the Heart campaign is available here

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $18.0 billion, operations in over 80 countries and a global workforce of more than 94,000 as of March 31, 2020. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit jll.com.