News release

JLL launches Metro Mayor Manifestos

JLL sets out its blueprints for successful and sustainable city regions ahead of the Mayoral elections on 6 May

April 14, 2021

JLL UK has launched its Metro Mayor Manifestos ahead of the Mayoral and local elections across England on 6 May.

The manifestos detail JLL’s blueprints for successful and sustainable city regions in Greater Manchester, the West Midlands, the West of England and West Yorkshire. They set out specific recommendations for each region under themes that include

  • Jobs and skills
  • Safe, secure and affordable homes
  • Climate action and resilience, and the transition to a net zero carbon economy
  • Urban cores, high streets, and town and city centres
  • Transport and accessibility

Over the coming years, city regions will continue to face significant disruption, such as changes to lifestyle, work and travel preferences. The real estate industry will have a key role to play in addressing these matters. Local governments will need to view real estate developers, investors and occupiers as partners that can help to achieve their goals, and the industry can help meet the challenges of creating a climate-aware economy and a more equitable society. 

Ian Cornock, Head of JLL UK Regions and the Midlands said: “Our local expertise, knowledge, insights and relationships extend beyond the real estate markets and into the wider communities in which they operate. Our Metro Mayor Manifestos build on our Regional Property Predictions from earlier this year, which explored the local economic outlooks and other key themes and trends. Repurposing of town centres, reimagining work places and the green agenda will all come to the fore with real estate at the heart of it.”

Jeremy Kelly, Lead Director, Global Cities Research at JLL said: “We continue to live in an age of urbanisation. How cities and city regions perform will matter even more than ever. But why will some regions be more successful than others at responding to the current Covid crisis, preparing for the looming climate emergency and capturing the economic and investment opportunities that emerge in cycles of recovery? The answer is governance – the way urban areas are run, managed, led and orchestrated.”

Kayode Akinola, JLL’s UK Public Affairs Director said: “Councils are still facing substantial Covid-related cost pressures. Local governments will have to work even closer with local businesses to meet the needs of local people. We look forward to discussing our manifestos in depth with all the Mayoral candidates, and working closely with the new Mayors to demonstrate how the real estate industry can help solve their challenges.”

Read in full the Metro Mayor Manifestos for

See our global report, Readiness, Resilience and Responsibility: City Governance and Real Estate in a Post-COVID World, for more details on the principles of good city governance.

About JLL

JLL (NYSE: JLL) is a leading professional services firm that specializes in real estate and investment management. JLL shapes the future of real estate for a better world by using the most advanced technology to create rewarding opportunities, amazing spaces and sustainable real estate solutions for our clients, our people and our communities. JLL is a Fortune 500 company with annual revenue of $16.6 billion, operations in over 80 countries and a global workforce of more than 91,000 as of December 31, 2020. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated. For further information, visit