Bewonder* develop an online biodiversity festival first
JLL Consulting’s creative marketing, branding, and customer experience agency Bewonder* has designed and delivered a unique digital event for LaSalle.
Free biodiversity event
"I just wanted to drop you a quick message of thanks to you and the team for a brilliant festival! The website was excellent… Well done to you all on an inspired event!”
We are currently in a nature emergency. In the UK alone, 56% of the nation’s species declined in number between 1970 and 2013. Given that rewilding is a hot topic over at The Glades shopping centre in Bromley, we wanted to create a first of its kind – an online biodiversity and sustainability festival. It was developed from a microsite, built by our in-house website developers and digital designers. With contributions from a wide range of stakeholders, the festival gave access to informative sessions and entertainment, inspiring a younger generation to care for our fragile planet and driving much-improved digital engagement.
To create the first biodiversity event for the London Borough of Bromley – a free festival for the local community to take part in and enjoy!
Knowing that sustainability and community are key to LaSalle’s overall ethos, we created a festival that showcased our expertise in delivering marketing and engaging local communities: Wild Glades.
Given the challenges of COVID-19, the festival had to primarily take place online to ensure it was safe for everyone taking part during lockdown.
The festival took place across a two-day period, but we ensured content could be accessible beyond this time. We also planned for the brilliant content to be adapted or added to throughout the year, perfect for social media content for notable dates in the calendar such as Earth Day and Mental Health Awareness Week. The microsite was updated immediately after the festival to transform it into a resource full of great content, including videos, that can be accessed by the local community when they want.
How we achieved it
The idea for the festival was developed following a conversation pre-pandemic with our partners at Artecology. Working collaboratively, we succeeded in bringing together a wide range of contributors and local stakeholders to run the free two-day festival on 25th and 26th March 2021.
Our core audience was primary schools within Bromley borough, however the content was designed to appeal to a wide age range. We also engaged with more than 20 experts, artists, and wildlife photographers for content, as well as providing webinars to local schools.
- Website visits up 104% WoW.
- The Wild Glades email sent out to The Glades database generated an open rate of 24.4% with a click through rate of 8.7%.
- 66 local primary schools received packets of our ‘Wild Glades’ seed mix – with the aim of helping them ‘rewild’ their school grounds.
- Social media content reached 40,627 people with 1,211 direct engagements.