Client story

Renovating the Emblem Tower with a contemporary look for a more sustainable future

The project aims to give a more contemporary image to the tower with renovated interior spaces integrating a new range of services

Location

Courbevoie, France

Square Metres

30 000 m²

Industry

Office

" JLL imagined a value-creating project that enabled us to win the RFP to sell the Emblem Tower with our partner Invesco Real Estate. JLL is developing a reinvented tower for us, Emblem. It will be a landmark in the regeneration market for La Défense towers. "

Eric Sasson, Managing Partner,  RedTree Capital

Challenge

JLL is assisting RedTree Capital and Invesco in the renovation and repositioning of the Emblem Tower in La Défense (24 floors / 30,000m²) built in 1998. A complete team combining the skills of PM, Design, Engineering and sustainability teams is being involved for this project.

About the project

The project aims to give a more contemporary image to the tower with renovated interior spaces integrating a new range of services (fitness, alternative restaurants...), the creation of an accessible rooftop for the first time in La Défense and a completely redesigned façade.

This restructuring is accompanied by a strong environmental and sustainable development approach, aiming for BREEAM Refurbishment & Fit-Out 2015 - Very Good level and WiredScore - Gold level certification. The thermal performance of the new facade will be improved by replacing the external insulation and the existing facade panels will be reused and removed by a European Union reuse channel. Emblem will also be the first tower at La Défense to aim for Certivéa's R2S label (Level 2 stars), which assesses the building's capacity to receive and develop digital services, connectivity and cybersecurity.

This ambitious project also aims to obtain the WELL HSR label, which guarantees that the systems installed in the building and the policies and protocols developed specifically will limit the risk of spreading viruses and bacteria. This new identity will allow the Emblem Tower to regain a significant place in the La Défense district and to bring it a new use value based on the notions of agility, experience and ecosystem.