Client story

Breathing new life into one of London’s historic markets

Contributing to a heritage led masterplan to transform a 1950s Festival of Britain site into a new destination


London, UK


Part of Festival of Britain, 1951

When regenerating our historic buildings and places it is crucial that we draw upon what makes them special and that this lies at the heart of the project.

These developments require specialist insight to ensure they are sensitively conserved. It was our job to help to develop a masterplan for London’s Chrisp Street Market which was inspired by its historic past but also transformed it into a new destination for all, day and night.

How we worked together

JLL Heritage provided an exemplary service advising on the Chrisp Street project which ultimately led to an extremely successful planning application

Chris Dawes, Development Director, Telford Homes

The market was built as part of the Festival of Britain’s Live Architecture Exhibition in 1951 and featured a retail precinct that was a forerunner for pedestrianised shopping areas.

With the project ambitions in mind, we worked with our partner Chrisp Street Developments, a joint venture between Telford Homes and Poplar HARCA, and their architects, Sheppard Robson, to help devise a heritage led masterplan.

We used our insight and experience to create a new vision for this 1950s district and helped develop a scheme that included the creation of new homes, a new marketplace, retail and new community spaces, including a cinema.

Detailed public consultations were held, together with negotiations with the local planning authority, Historic England and the Greater London.


Together with our partners we have helped to form a destination that sensitively respects history but which also embraces the new. We’re proud our work has helped create an extraordinary space that can continue to be used by future generations.


Make decisions with confidence. Our heritage experts can help guide you through sensitive projects involving listed buildings and conservation areas.