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Winning Gold for Green

This paper seeks to assess, within a property context, the potential regenerative impact of London’s Olympic Games. It will do this by covering four main areas; identifying the standard measures of regeneration within a sporting event context, seeking to set a new framework inclusive of the sustainability factors around which the London Bid was structured, providing a current position of hotel, retail & residential development activity, and finally setting a hypothesis for future regeneration measurement within a sustainable property context.

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