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News Release

London

Prestigious W Residences launch in London’s West End


London, 29th March 2012 – Jones Lang LaSalle, together with international brand W Hotels Worldwide has launched the exclusive The Residences at W London in the heart of London’s West End.

Located on the top two floors of the iconic W London, The Residences are set in a world-class location on the corner of Leicester Square and Wardour Street in the epicentre of London’s entertainment district, just minutes from theatre-land, the infamous shopping streets of Bond Street and Regent Street, whilst in the heart of cultural Soho.

The Residences at W London designed by renowned international architectural associates Concrete comprise 11 two and three bedroom penthouse apartments, all with stunning panoramic views of London from their private roof terrace.

Each apartment has been finished to the highest specification boasting Gaggenau kitchens, Sonos sound systems, a dedicated IPhone app accessible with the apartment’s own iPad and secure access to all apartments with the W London’s Welcome Agent there to greet The Residences’ lessees. All occupants can take advantage of the W London’s iconic “Whatever/Whenever” service enabling them to have their own private London address with the perks offered to guests of the W Hotel.

Anna Kind, Associate Director at Jones Lang LaSalle who are leasing the apartments, commented:
“We are excited and thrilled to have the opportunity to market this unique set of penthouses connected with the W Brand. Globally the “W” has only a select set of Residences attached to their hotels, but The Residences at W London are the only ones that can be leased as opposed to being purchased, making them unique to the Brand and enabling a resident occupier to rent the apartments and not tie up their capital in purchasing.

“Occupiers will be able to take apartments on a long term basis, have a key to their own front door, yet have all the benefits of staying at the W London which is ideal for someone who may need a more permanent Central London base, want to order room service and housekeeping, all from a touch of their iPad.”

With private terraces commanding far-reaching views of London in an unbeatable location these London pads are one of a kind offering all the benefits of staying in a top-class London hotel with the extra advantage of staying in your Central London address.

Kind goes on to add: “The Central London Residential Leasing market still remains healthy, with tenants willing to pay that little bit more for “added value” apartments with that “little bit extra”.

The “W London’s” extras include, access to the “Sweat” gym , Spa with four treatment rooms , Guest List entrance to the W London’s Wyld Bar and DJ nights, room service and the iconic “Whatever/ Whenever Facility so long as its legal”. We strongly believe that The Residences at W London will be setting a trend for the future.