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News Release


Guestline and Jones Lang LaSalle Hotels launch strategic partnership to increase return on investment and hotel values

London, 24 May 2012 - Jones Lang LaSalle Hotels and Guestline are to launch a new partnership on June 14th to help hoteliers increase the value of their properties through more relevant and accessible market intelligence and technology.

The new partnership will close a gap in the market by focusing on the UK independent and regional hotel sectors. By using real-time data and technology which delivers improved return on investment , Guestline and Jones Lang LaSalle Hotels will enable owners\operators to benchmark the performance of their own hotel in terms of average room rates, occupancy, pace and length of stay.

Jones Lang LaSalle Hotels brings to this new initiative the resources of the world’s leading hotel property services firm, with over 250 experts in 44 offices across 20 countries, and a strong presence throughout the UK regions. Guestline, a leading supplier of web based hotel software solutions, will now be able to deliver a level of expertise at a national and international level, unparalleled elsewhere in the market to close revenue gaps and increase margins.

Commenting on the partnership, Phil Davidson managing director of Guestline said:

“Our strategic partnership with Jones Lang LaSalle Hotels is a significant development in providing owners \ operators with the tools to more clearly understand the return on investment and value of their asset.   By working together we can open up new commercial opportunities and help facilitate growth for our clients.”
Commenting on the partnership, Mark State Chief Operating Officer for Europe, Middle East and Africa for Jones Lang LaSalle Hotels said:

“We are delighted that our partnership with Guestline will enable us to support our clients with cutting edge technology and up to the minute market intelligence which is not presently available to the independent sector”.
About Guestline

Established in 1991, UK based Guestline delivers a full integrated suite of software applications through its unique above property platform comprising of; web-based PMS, distribution channel management, central reservations, conference and banqueting, online booking module, Facebook booking App, social media reputation management, EPoS and built in PCI-DSS compliance.
About Jones Lang LaSalle Hotels

Jones Lang LaSalle Hotels is a global real estate services firm focused exclusively on hotels & hospitality. We provide acquisition and financing advice, valuations, investment sales and asset management for luxury hotels, select service and budget hotels, smaller hotels and pubs, from single assets to large portfolios and mixed-use developments.
In the last five years we completed nearly 4,000 advisory and valuation assignments and more sale, purchase and financing transactions than any other hotels real estate firm in the world …worth over $30 billion. With 44 offices in 20 countries and more than 250 hotels real estate experts, no other firm is better connected. Through our depth and breadth of research and experience, with 75 Research Reports each year, we know the market at every level, we know the players and we know how to get results.

“Bringing together Jones Lang LaSalle Hotels market intelligence and advisory expertise with Guestline technology and real-time data will deliver new levels of revenue, profitability and asset value for hotel owners and operators”