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Bristol should celebrate creative and visionary spirit

Jeremy RichardsBristol, 26 September 2013 - Bristol should celebrate creative and visionary spirit, says Jones Lang LaSalle.

Jones Lang LaSalle responds to the debate on what our signs should say about Bristol.

Jeremy Richards, lead director of Jones Lang LaSalle in the south, said: “While our heritage is an important part of the city’s make-up, Bristol needs to present itself as forward-looking and pioneering. Our creative and technological achievements are numerous and diverse, and I would like to see Bristol make much more of that. The city is involved in some hugely exciting projects including the bloodhound supersonic car, driverless electric vehicles and humanoid robots.

“There is real scope to link our strong engineering past with our current pioneering projects, from Brunel to Bloodhound, which could act as a basis for a compelling and refreshing city-wide marketing campaign.”