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News Release


Operator of Leeds Arena takes offices at Tower North Central

SMG Europe commits to 1,658 sq ft of space

Leeds, 24th October 2012 – SMG Europe, the operator of Leeds Arena, has committed to 1,658 sq ft of space at Tower North Central on Merrion Way, satisfying their requirement for a presence in the city centre close to the new arena which is currently being constructed.
SMG Europe has agreed to a 12 month licence from landlord LaSalle Investment Management on the 10th floor of the office building which, due to its proximity to the Clay Pit Lane site, has excellent views over the arena construction works. 
General Manager Ben Williams, who is leading the SMG Europe team managing the internal fit out of the arena once construction work completes in spring 2013, said: “Tower North Central more than met our business requirements. Its location, overlooking the arena construction suite is ideal, and its refurbished, flexible space has given the team great offices to work from, as well as a perfect marketing suite, as we continue to prepare the Arena for its opening in September 2013.”
Tom Brammeld, associate director at Jones Lang LaSalle, leasing agents on the building, concluded: “Not only is SMG a successful UK business with a significant interest in Leeds’ Northern Quarter but they are also a high profile name to bring into the building.”​