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London

Saucy campaign for ‘lonely’ office building gets racy replies

Quirky promotional ploy pays off


Glasgow, 8 October 2013 - A saucy online advert to find the perfect partner for a vacant Glasgow office building resulted in an avalanche of applications – with some entries too naughty to print. NR6840 Atlantic Quay.jpg
3 Atlantic Quay, described as “lonely” by agents Jones Lang LaSalle, hit the dating circuit to find a new tenant. 

An ad for the 22-year-old property, written by Colin McGhee, said: “Check out my Grade-A looks”.

It continued: “Seeks up to 24,790 sq ft partner for a relationship until August 2016 – or longer term if desired. I can be very flexible.”

Respondents are then invited to click a link if they “like what they see”, and enter their “best chat-up line”. The winner – Sven Macaulay of surveying firm Gerald Eve – replied “I’m really hot: is your place cooled?”, and won a romantic meal for two at Glasgow Chinese restaurant Ho Wong.

Colin McGhee, at Jones Lang LaSalle, said: “Some of the entries to the competition were quite saucy, but that’s just what we were looking for from this mini campaign.

“We wanted to inject some fun into the office market, and help people look at the search for new space in a different way. After all, if people can smile at their work they’re more likely to be productive, and getting the best out of people is what any good office building should be all about.”

Spaces ranging from 6,000 to 24,790 sq ft are currently available at 3 Atlantic Quay, which is situated next to the River Clyde in Glasgow’s International Financial Services District. The building is being jointly marketed by Jones Lang LaSalle and Lambert Smith Hampton on behalf of Telereal Trillium.

Occupiers nearby include MacRoberts LLP, RSA, BDO Stoy Hayward, the Scottish Government and BT.

The building is strategically placed to benefit from excellent access to Glasgow’s key public transport hubs with Central and Queen Street train stations located only a short walk from the building.

A variety of bus routes also operate along Argyle Street and Hope/Renfield Streets. Glasgow’s key retail and leisure districts of Buchanan Street and Argyle Street are nearby.

3 Atlantic Quay comprises of a substantial self-contained office building, arranged over ground to sixth floors, with secure basement car parking and a double-height manned reception, leading to three passenger lifts.

The offices provide high quality Grade-A specification accommodation benefitting from excellent natural daylight and impressive views over the River Clyde. The flexible floorplate layout lends itself to an open-plan and/or subdivided configuration.