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News Release

London

JLL’s Retailer Services team has advised Virgin Holidays on the acquisition of 9 new stores across the UK


​London, 3rd November 2016 - The team has negotiated new leases for the retailer across the UK in the following shopping centres:

• Trinity Leeds
• Merry Hill, Dudley
• The Mall, Cribbs Causeway
• Metro Centre, Gateshead
• Bluewater
• Trafford Centre
• Intu Lakeside
• Intu Braehead
• Meadowhall, Sheffield

JLL has been retained by Virgin Holidays since 2014 to open a collection of new high street stores across the UK. The stores feature a range of experiential, digital and design elements designed to immerse customers in the brand and experience to extend the customer journey right to the point of purchase.

Virgin Holidays bold retail expansion comes off the back of their decision to withdraw from the trade and focus on a customer-direct retail model. The new retail strategy is an innovative approach that has seen their new concept stores – named V-Rooms – win both awards and customers.

Lee Haslett, Sales Director of Virgin Holidays, commented: “It was important for customers to feel like the store is a lounge experience, rather than your average retail experience. We wanted to give them a taste of the holiday before they event set foot on a plane; with us the experience starts from the moment you begin looking and it should be enjoyable from start to finish.”

David McCosh, Director in JLL’s Retail team, added: “Since being instructed by Virgin Holidays in 2014 we have helped open 9 stores across the country. In today’s world of multichannel retail, consumers are looking for retailers to combine the best of the physical and virtual worlds in a seamless offering. Virgin Holidays mix of experiential, digital and design elements achieves this.”