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News Release

Birmingham

Lights to go out to celebrate earth hour


Birmingham, 23rd March, 2013 - Two of Birmingham's most iconic landmarks were plunged into near darkness on Saturday night between 8.30pm and 9.30pm as they powered down their lights to mark the World Wildlife Fund's (WWF) annual Earth Hour initiative.

Earth Hour is a global movement uniting people to protect the planet and brings together communities across the world celebrating a commitment to the planet by switching off lights for one designated hour in an aim share the opportunities and challenges of creating a sustainable world.

The decision to join Earth Hour was prompted by The Mailbox and Baskerville House's managing agents, Jones Lang LaSalle, who also joined in the occasion by powering down at its Church Street offices in the city and encouraging its team to do so too at home.
 
Christopher Taylor, director at Jones Lang LaSalle, Birmingham who himself originally trained as a marine biologist, working with sharks in California before retraining a surveyor said:
 
"Earth Hour is all about individuals, businesses and governments taking a leadership on environmental issues and solutions through their actions and both The Mailbox and Baskerville House are ideally placed to take a lead on this initiative as two of the most recognisable buildings in the city.

"The Mailbox, in particular is extremely prominent in the city with its distinctive lighting and I think it really makes people sit up and think when the lights do go out on a building that helped shaped the city's regenerated skyline and draw attention to Birmingham as a truly metropolitan city."
Earth Hour has been running since 2007, when WWF-Australia inspired Sydney-siders to show their support for climate change action. More than 2.2 million individuals and 2,000 businesses turned their lights out for one hour in the first Earth Hour event.

Alan Anderson estate manager at The Mailbox added:
 
"We have always been environmentally conscious and considered the impact we have on the planet by complying to standards used to measure our energy, water and waste is incinerated to generate energy to be returned to the grid.

"Clearly for safety reasons we could only power down non-essential lights but we still provoked a reaction from the public who look fondly on the warm glow of The Mailbox lights  and by building awareness and continually reassessing our impact, we can ensure we all continue to enjoy the benefits of the planets natural resources to years to come."