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Ambition to become the most sustainable property consultancy in the UK
Aligning itself with campaigns such as M&S’s Plan A, Sainsbury’s 20x20 agenda and Hammerson’s ‘Positive Places’, JLL has launched its own relevant and distinctive sustainability identity under the umbrella name, ‘Building for Tomorrow’.
The firm has launched the new campaign as its UK sustainability agenda, which encompasses its environmental and social ambitions to achieve most sustainable real estate consultancy status in the UK.
Guy Grainger, Chief Executive Officer, JLL UK, said: At JLL, we are committed to fully embedding sustainability. Not just because it’s the right thing to do, but because it fits with our long term values. It offers us the opportunity to help our clients, employees, communities and the industry to succeed long into the future. Our ultimate goal is for everything we do as a business to be Building for Tomorrow.”
The agenda is delivered across four work streams, each of which encompasses environmental commitments: Leadership; Clients; Workplace; Communities.
It is JLL’s goal to lead the sustainability conversation in the industry, and set the necessary standards for real estate. JLL has long-since played a leading role in developing sustainability benchmarks such as the Real Estate Environmental Benchmark (REEB) for property investor members of the Better Buildings Partnership and the Next Generation benchmark for the UK’s top 25 housebuilders. In 2015 JLL will continue to partner with key industry initiatives including GRESB and EPRA, and will host events during Green Sky Thinking Week, World Green Building Week and Bristol Green Capital 2015.
A key part of the sustainability programme is to create added value for clients by helping them consider the sustainability implications of their property decisions. Having already reduced energy use for clients by 7% across like for like properties under management, JLL UK is committed to continuing this energy and carbon reduction trend for its clients in the future. The firm has been ‘greening’ all its core service lines by giving greater focus to sustainability in property management, valuation, marketing materials, building surveying reports and fit-out specifications. To further upskill its workforce, JLL has launched a mandatory sustainability training course for all UK staff to better equip them to advise clients on this increasingly important topic.
JLL believes its success lies in its people. As a result, the firm is implementing sustainable workplace practices to maximise staff wellbeing and minimise its environmental footprint. In 2014 80% of JLL’s UK occupied estate was ISO 14001 certified by floor area. In 2015 JLL will increase this to 95%, as well as committing to Ska Silver ratings on at least half of the occupied UK estate. By 2017 the firm aims to reduce its own energy use and carbon emissions by 10% against a 2012 baseline.
Community investment is highly valued at JLL and creating shared value for both communities and the firm is a key theme of the Building for Tomorrow campaign. The agenda highlights the importance of charitable giving and fundraising, volunteering, pro-bono advice and the broader creation of education, training and employment opportunities. In 2014 JLL invested over £450,000K into impactful community initiatives, including 407 staff days of volunteering. Another key success story is JLL’s growing commitment to apprenticeships and continued involvement in Business in the Community’s ‘Ready for Work’ programme which provides structured coaching and support for longer-term unemployed people who are at risk of homelessness. In 2015 the firm intends to continue this scale of investment, extending to 500 days of staff volunteering. JLL UK has also appointed a dedicated community manager for the whole of the UK who will help to coordinate community investment activity going forwards.
Mark Stupples, Chief Operating Officer, JLL UK, concluded: “Building for Tomorrow marks a significant milestone in our own sustainability journey. We are attempting to build a business that will meet tomorrow’s client needs, tomorrow’s staff aspirations, tomorrow’s competitor landscape, and tomorrow’s societal expectations. Building for Tomorrow gives us this platform and helps us all to work together in building a better future."
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