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News Release

Bristol

Housing zones to stimulate more housebuilding in areas of huge potential, says JLL in response to Budget

New housing zones announced across the South West


BRISTOL, 18 March 2015

Housing zones

Jeremy Richards, head of the Bristol office of leading property consultancy JLL, said:

"At a time when the UK is facing a chronic housing shortage, it is positive to see that the Government is supporting new 'housing zones' in the South West in locations such as South Bristol, Hinkley, Poole, Weston-super-Mare, Ashchurch, Gloucester and Foxhill. These zones should stimulate more housebuilding in areas of huge potential by enabling the regeneration of brownfield sites into new 11,000 new homes across the South West."

Help for first time buyers

Jeremy Richards, head of the Bristol office of leading property consultancy JLL, said:

"In this pre-election Budget housing remains a low priority as it is not a part of the winning election ticket. No party has a clear plan either on how to boost housing supply for the long-term – we need cross-party solutions to drive supply and an end to the politicisation of home-ownership. With build rates at barely half current need the long terms solutions for the supply crisis are more important now than ever.

"The Help to Buy ISA for first time buyers can only be seen as a positive, encouraging step, encouraging prudent saving at a time when savings rates available for building a deposit are currently very poor. High house price growth means savings still won't keep up with deposit requirements. This measure is unlikely to have a significant impact on broader house price growth."