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News Release


Christmas Trading Special: Growth for 90% of UK Retailers

​With the underlying economic recovery gaining traction, coupled with an improvement in consumer confidence year on year, the UK retail and leisure market appears to be showing signs of growing momentum. JLL's annual Christmas Trading Update reveals that around 90% of UK retailers and leisure operators that have disclosed performance figures for the key Christmas trading period have registered positive like for like (LFL) annual growth, with 60% delivering LFL growth in excess of 5% year on year.

As predicted, the clear winners were retailers that provide customers with an integrated, seamless, multi-channel offer. Specifically, click-and-collect has cemented itself as a key channel in successful retailers’ strategies. While there were winners and losers within each retail sector, it is instructive to look at the few retailers posting negative LFLs. Marks & Spencer is the most prominent of these, due in part to issues with its online operations, which impacted customer fulfilment. Elsewhere, the major grocers generally remain in negative territory, despite a slowdown in the rate of sales decline. The outlook for the sector remains challenging.

When measuring the success of the Christmas trading period, it is now important to look at sales over November and December as a whole, as Black Friday appears to have permanently skewed traditional trading patterns. November’s strong retail sales growth balances out the more subdued figures from December (by the BRC measure), indicating a positive level of overall Christmas trading. It remains to be seen whether growth has been achieved at the expense of profitability for some retailers, due to the high levels of discounting witnessed on Black Friday.

One sector which is relatively immune to discounting is the foodservice sector. Christmas trade was generally strong for foodservice operators, with LFL increases of between 4% and 8%, due to growing consumer confidence and a firming of selling prices as consumers move from a ‘price based’ decision to an ‘experience based’ decision.

So, despite a couple of early New Year casualties, it appears that the changing trading patterns (and even the wintry weather) could not dampen retailer fortunes this time around. Here's to ongoing success in 2015!

If you are reading this table from a mobile device click here to view the PDF 


Leisure operator 

   Trading         Period        

 LFL Sales


Total Sales


    Online Sales


Pretty Green    6 weeks to 31 Dec33.0%39.0%N/A
Boux Avenue    6 weeks to 24 Dec31.7%N/AN/A
Fortnum & Mason    5 weeks to 4 Jan18.3%22.8%31.0%
SuperDry (Group)    11 weeks to 10 Jan12.4%17.8%N/A
JD Sports Fashion    5 weeks to 3 Jan12.0%N/AN/A
Ernest Jones    8 weeks to 27 Dec11.9%8.1%N/A
IKEA    1 Sept to 31 Dec11.1%N/A33.5%
Radley    1 Nov to 31 Dec11.0%N/AN/A
Dune    6 weeks to 3 Jan10.6%N/A55.0%
Poundstretcher    5 weeks to 30 Dec10.4%14.8%N/A
Ann Summers    23 Nov to 3 Jan10.1%5.7%24.6%
Jigsaw    5 weeks to 3 Jan10.0%13.0%N/A
Cook    6 weeks to 2 Jan9.6%20.0%N/A
Greggs    5 weeks to 3 Jan8.2%7.6%N/A
Joules    5 weeks to 4 Jan8.2%28.1%N/A
Foyles    December8.1%N/AN/A
H. Samuel    8 weeks to 27 Dec8.1%3.8%N/A
Dixons Carphone (UK & ROI)    9 weeks to 3 Jan8.0%N/AN/A
House of Fraser    6 weeks to 3 Jan8.0%N/A31.2%
Jaeger    13 weeks to 3 Jan8.0%8.3%78.0%
Living Ventures    Christmas Period8.0%N/AN/A
Burberry (International)    3 months to 31 Dec8.0%15.0%N/A
Las Iguanas    Christmas Fortnight7.8%N/AN/A
Thorntons (Retail)    December7.8%N/AN/A
Superdrug    December7.4%N/A65.0% (Full year)
Lloyds Pharmacy    December7.0%N/AN/A
Halfords (Retail)    15 weeks to 9 Jan6.8%6.5%16.5%
Tiger    December6.5%N/AN/A
White Stuff    5 weeks to 3 Jan6.5%17.9%38.1%
Dunelm    26 weeks to 27 Dec6.2%14.0%N/A
Topps Tiles    13 weeks to 27 Dec6.0%N/AN/A
The Works    6 weeks to 28 Dec6.0%N/A140.0%
The Entertainer    5 weeks to 27 Dec5.5%12.2%60.0%
The Restaurant Group    2 weeks to 4 Jan5.0%N/AN/A
Fat Face    5 weeks to 3 Jan5.0%13.0%25.0%
The Fragrance Shop    5 weeks to 27 Dec5.0%11.8%N/A
Debenhams    4 weeks to 10 Jan4.9%N/A28.9%
John Lewis    5 weeks to 27 Dec4.8%5.8%19.0%
Pets At Home (Group)    12 weeks to 1 Jan4.1%7.8%N/A
Bonmarché    5 weeks to 27 Dec3.9%10.0%41.3%
Paperchase    5 weeks to 27 Dec3.1%6.5%26.0%
Maplin    4 weeks to 26 Dec3.0%11.0%24.0%
Blue Inc    5 weeks to 3 Jan2.8%N/AN/A
Waitrose (exc. Fuel)    5 weeks to 3 Jan2.8%7.0%26.3% (Grocery)
JD Wetherspoon    12 weeks to 18 Jan2.8%6.8%N/A
Select Service Partners    1 Oct to 31 Dec2.7%N/AN/A
Robert Dyas    6 weeks to 24 Dec2.5%N/AN/A
Ryman    6 weeks to 24 Dec2.4%N/AN/A
The Perfume Shop    6 weeks to 27 Dec2.0%N/A27.1%
Majestic Wine    10 weeks to 5 Jan1.1%3.7%N/A
Mothercare    13 weeks to 10 Jan1.1%-1.9%16.1%
Homebase    18 weeks to 3 Jan0.6%-2.7%N/A
Marks & Spencer (Food)    13 weeks to 27 Dec0.1%2.8%N/A
Argos    18 weeks to 3 Jan0.1%0.8%N/A
Tesco (exc. Fuel)    6 weeks to 3 Jan-0.3%1.2%22.2%
Booths    6 weeks to 3 Jan-0.8%0.6%N/A
McColls    6 weeks to 11 Jan-0.9%4.7%N/A
Sainsbury's (exc. Fuel)    14 weeks to 3 Jan-1.7%-0.4%N/A
WH Smith (Group)    20 weeks to 17 Jan-2.0%-1.0%N/A
Morrisons (exc. Fuel)    6 weeks to 4 Jan-3.1%-1.3%N/A
Marks & Spencer (GM)    13 weeks to 27 Dec-5.8%-5.4%-5.9%    3 months to 31 DecN/A38.0%N/A
ASOS    6 weeks to 9 JanN/A27.0%N/A

Ted Baker (International)

    8 weeks to 3 JanN/A22.8%65.7%
Lidl    22 - 28 DecN/A20.0%N/A
Primark (International)    16 weeks to 3 JanN/A15.0%N/A
Ocado    DecemberN/A14.8%N/A
Poundland (Group)    13 weeks to 28 DecN/A10.2%N/A
Waterstones    DecemberN/A5.0% (Books only)N/A
Shop Direct    7 weeks to 26 DecN/A4.0%N/A
Next    28 Oct - 24 DecN/A2.9%7.5% (Directory)
Matalan    5 weeks to 3 JanN/A-1.7%N/A
GAME (Group)    11 weeks to 10 JanN/A-6.7%N/A

All figures to 1 decimal place.

Source: Retailer Press Offices and London Stock Exchange ( where not available)


Department / Variety Stores
House of Fraser, John Lewis and Debenhams all reported strong LFL growth. All three have invested heavily in recent years in their multi-channel offers, and have reaped the rewards this Christmas. John Lewis used its multi-channel strength to help stimulate last minute purchases towards the end of the Christmas trading period, when many customers took advantage of click and collect, and House of Fraser is one of the few retailers to report strong store sales growth. By contrast, Marks & Spencer blamed disappointing General Merchandise sales in part on issues with its online operations, caused by problems at its distribution centre.

The ongoing polarisation in the grocery sector remains evident, with Waitrose emerging as one of the clear Christmas winners, after posting record festive sales. Further evidence of strength in the premium end of the grocery market comes from Marks & Spencer’s food division, where sales were also marginally positive. At the other end of the price spectrum, Lidl also reported its most successful Christmas in the UK. The major grocers (only Tesco, Sainsbury’s and Morrisons have reported so far) remain in negative LFL territory, despite a slowdown in the rate of sales decline. They generally performed better than many analysts had feared, however, and it appears that the fight back is on, as Tesco and Morrisons have recently announced positive turnaround plans.

Clothing and Footwear
In the Clothing and Footwear sector, results were generally positive, with big winners amongst the established retailers including Ted Baker, Primark and SuperDry. A number of retailers reported that the performance of their e-commerce divisions was particularly important in driving overall sales. SuperDry, Jigsaw, Jaeger, Fat Face and White Stuff all reported positive LFLs, driven by strong online and digital growth, particularly in click and collect, which is a key component of their multi-channel strategy. The recent collapse of the Bank and USC fashion chains does, however, highlight the increasingly competitive nature of the sector.

There was some positive news this Christmas for the leading UK book retailers, in a sector which has been badly impacted by the growth of online. Foyles, The Works and Waterstones (physical books only) all announced encouraging LFL growth over the Christmas period.

Overall, Christmas trade was good for foodservice operators. We have seen like for like increases of between 4% and 8%, although there are some exceptions at both ends of the scale. Taking inflation into account at an average of 1.46% in 2014, the sector still traded positively, due to growing consumer confidence and a firming of selling prices as consumers move from a ‘price based’ decision to an ‘experience based’ decision. The Restaurant Group (Frankie & Benny’s, Chiquito, Garfunkel’s) saw strong LFL growth. Other strong performers include Living Ventures (Artisan, Manchester House, The Alchemist) and Wetherspoons.

In the Health & Beauty sector, Superdrug and Lloyds Pharmacy reported strong Christmas trade. In the Homewares sector, IKEA, Dunelm and Homebase all announced positive LFLs, boosted by the ongoing recovery in the housing market. Elsewhere, a firm stance against pre-Christmas discounts paid off for Mothercare, in a turnaround for the retailer, which has been unprofitable for the past three years.