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News Release


​New proposals to turn former Peter Black Toiletries factory into retail-led scheme

JLL has submitted pre-application enquiry to Wiltshire Council, with major food retailer set to anchor the development

TROWBRIDGE, October 2014 – Plans have been drawn up for a major project to transform the former Peter Black Toiletries factory at Cradle Bridge, Trowbridge, into a retail and leisure development. 

JLL has submitted a pre-application enquiry to Wiltshire Council on behalf of landowners MRMU and King Developments Ltd, proposing the redevelopment of the site, which has been vacant for many years.

The plans are for a retail-led redevelopment scheme that will see the site rejuvenated and will complement the recent regeneration of the St Stephens Place Leisure Park.

A major food retailer will occupy one of the four retail units that are proposed as part of the scheme with another to become a pub. The development will provide approximately 2,641 sq m of new build retail development and will include around 150 parking spaces. To link with St Stephens Place Leisure Park, a new footbridge is proposed across the River Biss.

Ben Ponting, senior planner at JLL in Bristol, said: “These exciting plans promise to transform a former factory that has been empty for many years into a lively hub of retail and leisure activity, bringing with it associated jobs and an economic boost to the area. It is very encouraging to see redevelopments such as this one taking place in the region and can be seen as an illustration of improving business confidence generally.” 

The proposals can be viewed at a public exhibition to be held between 2pm and 8pm on 30 October 2014 at the Trowbridge Civic Centre.  All parties are welcome to attend to view the proposed scheme and to comment on the proposals prior to the submission of a formal planning application to Wiltshire Council.