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News Release

London

JLL’s Head of UK Retail comments on Kantar Worldpanel grocery share figures


​Commenting on Kantar Worldpanel’s latest grocery share figures released today, Tim Vallance, Head of JLL’s UK Retail and Leisure team said: “The race by the big four to beat discount retailers at their own low price game has led to a record low in the grocery market growth level. 

“However, it’s interesting to see that Asda has managed to increase its market share and sales over the last three months and this can be attributed in part to their ambitions for their online operations. They were the first retailers to trial Click & Collect at Underground stations and are investing in cutting edge technologies. Understanding that the consumer operates in a multichannel world and will shop with whoever offers not just the best price but the best choice in terms of range, purchase options, provenance and quality, is key to future success.

“Price strategy alone will not define who wins the grocery war. For instance, Morrisons market share remains under pressure, yet it has a strong brand and a loyal Northern customer base. There is no reason why the firm can’t replicate this elsewhere in the country and consider expanding in the south. Tesco is a different prospect. These figures would make miserable reading for new Chief Executive Dave Lewis even without the current profit story which makes the tough job of steering Tesco to recovery through necessary brand revitalisation even harder.”