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News Release

Eastern Promise - Digital London for Occupiers

Clustering, talent attraction and cost advantages are encouraging companies to move east according to JLL's recent Occupier research

​London, 2nd September, 2014 – The submarkets of Clerkenwell, Shoreditch and Aldgate also described as 'City Fringe' or 'Tech City' continues to grow and attract digital innovators of all sizes according JLL's latest Occupier research.

JLL has identified that the three London submarkets have transformed to become an established part of the London office market. Demand from large corporates and start-ups ranging from advertising agencies to big data companies is continuing to increase. By locating to one of these markets companies big and small can benefit from clustering, talent attraction and significant cost savings according to the findings.

JLL explains that in these emerging digital London hubs, the diversity of business is growing, creating opportunities for cross fertilisation of ideas and innovation. The development of a wider business eco-system has enabled large corporates and start-ups to cluster in an area where they can network, collaborate, innovative and upskill.

Read 'Eastern Promise – Digital London for Occupiers' paper or for a more comprehensive insight read JLL's 'Understanding Digital London'.