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Commenting on Kantar Worldpanel’s latest grocery share figures for the past 3 months, Tim Vallance Head of Retail at JLL, commented: “These figures highlight the impact that the big four’s response to the rise of the discount retailers is having on the grocery sector, with vicious price cutting leading to shrinking market growth. A race to the bottom in terms of price cutting clearly isn’t the answer as Aldi is threatening to catch up with Waitrose in terms of market share and has just announced a £600m expansion drive in the UK and 60 new stores.
“As shoppers continue to demand a more convenient offer in an increasingly digital world, supermarkets need to think harder about how and where their customers shop and need to focus on choice, provenance, quality, service and convenience through multiple channels to differentiate from the discounter offering . The “Power Switch” means that consumers are more informed than they have ever been and with the choice that newer entrants to the sector offer, brand alone is no longer king.”
Head of Retail and Leisure
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