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News Release


New Homes for Newport

Cardiff Office, May 2014 - A major new housing project has been announced for Newport with the acquisition by Persimmon Homes East Wales of the former Panasonic factory on Pencarn Way.

A comprehensive redevelopment of the 18.5 acre site will now take place with the construction of over 225 new houses, which represents an investment by Persimmon of over £40 million.

Andrew Crompton, Land Director for Persimmon commented;

“Our plans include the construction of homes to suit a range of buyers from those looking to get onto the property ladder for the first time to families seeking more space. Persimmon is now on site in over 30 locations across South Wales and this acquisition further consolidates our position as the leading house builder in Wales.”

The closure of the 220,000 sq ft Panasonic factory was announced in late 2012 and a multi-disciplinary team of marketing agents JLL, planning consultants Nathaniel Lichfield & Partners and solicitors Morgan Cole acted on behalf of Panasonic to co-ordinate an outline planning application for residential development and the subsequent sale, at an undisclosed price, to Persimmon.

Chris Sutton of agents JLL commented; “Due to the specialised nature of this electronics factory, with an internal eaves height of just 13 ft in part, the team recommended to Panasonic that we consider redevelopment options as demand for the original accommodation was limited. We worked closely with Newport City Council who engaged in a positive manner to process the outline planning application for residential within a short period of nine months; having safeguarded the Council’s position in terms of planning gain.”

Carol Jones, Finance Director of Panasonic System Networks Co UK welcomed the further investment into Newport; “Panasonic successfully operated from the Duffryn site for over 25 years and the company is pleased to see that the site has now attracted a fresh round of investment for the city of Newport.”

For further information contact Chris Sutton, JLL, on 029 2072 6014 or Andrew Crompton, Persimmon, on 01443 445392.