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News Release


Aquascutum to open new menswear store on Jermyn Street

Aquascutum, the iconic British luxury fashion brand, is delighted to announce the opening of a brand new menswear concept store located on Jermyn Street.

The 1,268 sq ft concept store is located at 78/79 Jermyn Street, on a highly prominent corner at the junction of Duke Street with other iconic British Brands Fortnum & Mason and Dunhill close by. Whilst there is not an exact opening date yet, they are hoping to open the doors by the beginning of June 2014.
Mark Taylor, Chief Operating Officer at Aquascutum commented: “We are delighted to be opening on Jermyn Street. Following the successful opening of the Great Marlborough Street store in November 2013, the addition of this new menswear store adds an exciting mix to our store portfolio. This was a location that was very important in building our retail presence in Central London. It will incorporate a new, unique design concept, still staying true to the Brand’s British style”.
The British brand worked closely with The Crown Estate and Global Real Estate company JLL on the transaction of the store. AMD Interior Architecture have been hired again to fit out the store.
Anthea Harries, Portfolio Manager for St James’s at The Crown Estate commented: “We’re pleased to welcome Aquascutum to St. James’s, an iconic British heritage brand that will complement Jermyn Street’s position as one of the world’s premier destinations for bespoke men’s fashion. The move fits well with The Crown Estate's investment vision for the area.”
Thomas Harvey, Head of Menswear Design for the brand on the look, feel and objectives for the store comments: “I have always viewed Jermyn Street as being one of the most iconic destinations in London and the world for menswear.  We view this as a destination store, with a distinct Gentleman’s Club feel, where customers from all over the world can feel they can relax and enjoy the Aquascutum brand.”
Duncan Gilliard, Director in JLL’s Central London Retail agency team, who advised Aquascutum on the deal, added:  “The new Aquascutum store offers a modern twist to Jermyn Street’s retail heritage and will enhance its reputation as one of the go to places for menswear in London.  Demand for West End retail remains buoyant, with many retailers keen to locate on Jermyn Street to capitalise on the areas strong appeal to both British and international consumers.”
The new store will carry outerwear, luxury tailoring and casual wear, for the modern gentleman.
Notes to Editors
Aquascutum was founded in 1851 by high quality tailor John Emary with the mission to provide stylish protection from the unpredictable British weather. In May 2012 YGM Trading gained complete control of the brand globally acquiring the UK arm.
The new store will carry outerwear, luxury tailoring and casual wear, for the modern gentleman.