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News Release


Jones Lang LaSalle’s Data Centre survey shows rising demand and increased confidence

Over 60% of developers and investors have expanded their data centre portfolio

Regulatory and legislative changes relating to energy becoming increasingly important in the industry

London, 11th December 2013 - Jones Lang LaSalle’s latest barometer survey into sentiment in the data centre industry shows that demand for space is on the increase and that there will be a rise of ‘in-house’ and third party managed data centre accommodation over the next year.

Survey respondents included Real estate developers and investors, corporate occupiers, colocation operators and service providers across the sector.
60% of all survey respondents said that demand was steadily rising, compared to 50% in our Spring survey. The prevailing view amongst IT integrators, hosting and colocation operators is that there is rising demand and a diminishing data centre supply. Corporate occupiers are also reporting a more competitive market in terms of space requirements.

The single biggest driver of data centre change remains corporate expansion or contraction. While changes in IT budgets has largely remained as the second most important factor, this is  softening as budget constraints start to lessen as recovery starts to take hold. Changing power demands and increasing cost of this remains the third most important factor, with legislation and regulatory change also becoming an increasingly significant factor.

According to estimates, a 1 Mega Watt data centre working to capacity could consume at least £15 million of electricity over the first ten years of operation. With the European Carbon Reduction Commitment scheme, and long term  affordability a key consideration, energy efficiency is and will continue to be an increasingly important consideration for the industry. The survey finds that scope for efficiency lies within two key areas:  energy delivery from the power source to the IT equipment in the facility and the IT and delivery system within the centre. 

David Willcocks, Lead Director in Jones Lang LaSalle’s Data Centre team commented: “With the European economy starting to grow in a more stable way, we see genuine optimism for the future across the industry.  However, with between a third and half  of data centre usage costs derived from energy usage, there needs to be greater awareness of how power is sourced and used and what techniques can be used to reduce this within the data centre environment.”

Notes to editors

The full Data Centre Barometer Report can be downloaded here

The report was written in conjunction with IX Consulting, an independent data centre research house 

Responses were received from companies who have a combined data centre portfolio of over 16.3 million sq ft