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News Release


Gromit Unleashed arts trail to hit streets of Bristol

Jones Lang LaSalle’s sponsored Gromit unveiled

Bristol, 28 June 2013 - Nick Park is having a ‘Grand Day Out’ in Bristol today, as the city sees giant Gromit sculptures take up residence at key locations for international tourist attraction, Gromit Unleashed.

Gromit LightyearThe creator of Wallace & Gromit will drive a steam train, loaded with 5ft-high sculptures of his triple Oscar-winning character, along the historic harbour to deliver the first of 80 giant Gromits into the city.  This will include the unveiling of his own sculpture and US animation studio Pixar’s Gromit sponsored by the Bristol office of Jones Lang LaSalle which is inspired by one of the best loved characters of its smash hit film Toy Story: intergalactic hero Buzz Lightyear.  Like Buzz, Pixar's Gromit comes complete with a space helmet.
For ten weeks from Monday 1 July, Bristol will be home to a unique arts trail of 80 iconic giant Gromit sculptures, individually decorated by a prestigious line-up of famous names in art, animation, design and entertainment.
Nick Park said: “I still can’t quite believe how many amazing artists have come on board and re-created Gromit in so many different guises. I am thrilled to be part of such a fantastic, community event and can’t wait to start the trail and do some Gromit-spotting!”  
Ian Wills, director in Jones Lang LaSalle’s Bristol office, added: “Jones Lang LaSalle was one of the first businesses to sign up to be part of this fantastic fundraising project and we are all absolutely delighted with Pixar's design for our sponsored Gromit sculpture.
“Gromit Unleashed is set to be the big event for Bristol this summer; Jones Lang LaSalle is proud to be involved in this Ground-breaking charity initiative.”
Nicola Masters, director at the Grand Appeal, added: “It is so exciting to see the project finally come to fruition. Bristol is in store for a real treat this summer with Gromit Unleashed set to attract thousands of visitors from residents to international tourists.”
The ground-breaking event, organised by Aardman Animations and Bristol Children’s Hospital charity, Wallace & Gromit’s Grand Appeal is supported by an eclectic array of artists, celebrities and designers. These include Sir Quentin Blake, Jools Holland, Cath Kidston, Sir Paul Smith, Harry Hill, The Beano, Joanna Lumley, Zayn Malik, and The Royal Mint, each transforming the giant Gromits with their unique designs.
Around 40 local artists from Bristol and the region will also be taking part in Gromit Unleashed and demonstrating the wealth of creative talent in the city with their wide-ranging designs.
For visitors to the arts trail, a ‘Detect-O-Gromit’ app has been developed and is available on both Apple and Android app stores. The app costs 69p to download, with all profits going to the Grand Appeal. It provides a complete guide to Gromit spotting and features exclusive audio and film content, including footage showing top Gromit Unleashed artists creating their sculpture designs.  A Trail map showing all the Gromit locations and trail routes will also be available, and an exclusive range of Gromit Unleashed merchandise can be purchased at selected locations.
On 3rd October, the Gromit Unleashed sculptures, which have been individually sponsored by businesses, will be auctioned to raise funds towards Wallace & Gromit’s Grand Appeal’s campaign to support the expansion of Bristol Children’s Hospital, one of the leading multi-disciplinary children’s hospitals in the UK. To register your interest in bidding, email
The Grand Appeal is working with Wild in Art, a leading arts and education company which produces mass participation events in cities, to deliver Gromit Unleashed.
With the support of tourism agencies Destination Bristol and VisitEngland, the project is set to help raise the profile of the city to tourists across the UK and beyond.
The Grand Appeal has pledged to raise an initial £3.5 million for state-of-the-art equipment, including an intraoperative MRI scanner, family facilities and child-friendly artwork to enhance the £31 million investment by the NHS.
For further information and the latest news on the project, visit
Wallace & Gromit’s Grand Appeal has already raised over £22 million for Bristol Children's Hospital, one of only a few specialist children's hospitals in the UK providing life-saving surgery, care and treatment to children on a local, national and international scale.
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Notes to editor

  • Gromit Unleashed - s a new public art exhibition, hitting the streets of Bristol on 1st July this summer for ten weeks this summer to raise funds for Bristol Children’s Hospital charity, Wallace & Gromit’s Grand Appeal. Spearheaded by Aardman Animations, the arts trail will feature 80 giant, 5ft tall sculptures of Aardman’s world-famous animated character, Gromit.
  • Each sculpture will sport a unique design created by a prestigious line-up of artists, including internationally-renowned names. Set to become a major UK tourist attraction this year, the giant Gromits will take up residence in key locations in Bristol and beyond, before being auctioned off in October to raise funds for the Grand Appeal.
  • All the money raised will go towards supporting the expansion of Bristol Children's Hospital, one of the leading multi- disciplinary children's hospitals in the UK. The Grand Appeal has pledged to raise an initial £3.5 million for state-of-the-art equipment, including an intraoperative MRI scanner, family facilities and child-friendly artwork.
  • Wild in Art, a leading arts and education company which stages mass participation events in cities, is working with the Grand Appeal to deliver the project.