In 2002, JLL brought together and represented the White City Consortium, a group of 10 landowners aiming to redevelop a major 272-acre brownfield site in west London. After successfully having this formerly industrial land re-zoned for residential and retail use, we were approached by Imperial College to act as lead consultant for the development of their 7-acre portion of the site.Working closely with the local authorities and responding to the concerns of local residents, we developed plans for an innovative, mixed-use 1 million square foot scheme. Successes to date include delivery of Phase 1 of Imperial West for 606 postgraduate units and 9 residential units which is now nearing completion. Phase 2 has also commenced and includes a 36-storey landmark residential tower.Our planning advice to landowners Aviva and Helical Bar led to their selling further land to
Imperial College, enabling the university to create a campus fit for the next 100 years.The campus will be at the heart of a regenerated area that, with a strong BBC presence, will become a technology and media hub. With the potential to do for West London what the Stratford development has achieved for the east of the city, this development has received strong endorsement from the Mayor of London, the Prime Minister and the Minister for Universities David Willetts.JLL has also helped deliver a major residential led regeneration scheme of c1,500 flats plus retail, commercial and community space which is being combined with significant and striking public realm work. We are also currently working on the Michael Uren Biomedical Engineering Hub, a mix of laboratory and office space for interdisciplinary, translational research initiatives at the interface of biomedical sciences and engineering.