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Case Study

NOVOTEL, EDINBURGH PARK - The successful marketing of a 4-star hotel within a challenging administration process.

NovotelThe appointed administrators instructed Jones Lang LaSalle Hotels to market the Novotel towards the end of 2009. The sale was subject to a management contract and a comprehensive marketing campaign was headed up by our Scotland office and, although no price was quoted, the property received a substantial amount of interest. A closing date was set but the project was complicated by the intricacies surrounding the administration process, which resulted in a select number of bidders being asked to resubmit their offers. The property was sold in 2010.

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