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Case Study

Communication and Stakeholder Engagement


​       M&G Investments


JLL coordinated and facilitated a stakeholder panel consisting of nearly 30 stakeholders in a half day workshop to identify opportunities to improve the company's sustainability strategy and communications. We identified and recruited suitable panellists and designed a tailor-made interactive workshop. We provided M&G's management with a summary of stakeholder observations and recommendations which led to an improved communication plan that targeted the key stakeholders.


             Sonae Sierra



To explain and engage stakeholders on their new sustainability strategy, JLL reviewed a comprehensive plan to craft the key messages and identify the right media. Our in-house sustainability designers collaboratively designed and created a variety of multimedia outputs including: CEO & Board of directors emails to staff, A video describing the new strategy, An infographic banner to be places in global corporate offices explaining the transition and a training presentation to employees. As a result, Sonae Sierra was able to leverage value from the strategy. In a survey, 84% of employees, the highest rating since 2007, felt they were well informed and understood their role in achieving the goals of the strategy.

With a 10 year relationship and having supported Sonae Sierra in developing this new strategy, JLL had a sound understanding of Sonae Sierra's brand and the importance of achieving buy-in from key stakeholders. We were uniquely placed to help conceive, develop and deliver the Company's communications objectives from start to finish.



          Various Clients



Our unique delivery of a turnkey sustainability reporting service for real estate clients including strategic reporting advice, data collection and analysis, development of report concepts, copywriting and design. We have used bespoke communication planning, effective story-telling and creative report designing to meet the reporting objectives of various clients. We are best placed to understand design objectives as our designers work alongside real estate sustainability consultants. Our reports have praised for impressive overall design, their industry-leading standard of transparency and unique use infographics to simply explain large amounts of data. Click here for our latest reports: Majid Al Futtaim 2012 report and the 2013 report, Grainger 2013 CR Summary Report; NextGeneration 2013 Report.

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